“… Your home is your castle .. even when it’s for sale…”

Let’s say your terms are competitive: your timing’s clearly set. Now, what about your asking price?

Without question, price is your most important sales tool. Here’s why:

The period of best opportunity for selling a home at a reasonable price is the first four weeks after it is put on the market. Buyers who have seen most available listings are waiting for just the right house to come on the market. If your house is priced right from the beginning, you are in the best position to attract the maximum number of buyers able to pay the price your home is worth – and to sell your home within your timetable.

.. If your house is under priced, you may be swamped with lookers and perhaps get many offers. But you could lose thousands on one of your family’s largest investments.

.. If your house is overpriced, lookers are apt to be few and far between, with little chance of any offers to pay your unrealistic price. You may lower your price later, but by that time you will have missed many of the most interested buyers.

How do you Set the Right Price?

Arriving at an asking price involves up-to-the-minute research and experienced judgment. Besides enlisting my help in checking out the current real estate market conditions and financing trends, the basic steps include:

.. Measuring your home against similar neighborhood homes that have recently been sold or are currently on the market.

.. Determine what features make your house stand out among others currently on the market. After all, buyers are comparison shoppers. Weighing the spending of a reasonable amount of money on cosmetic fix-ups that might enhance the marketability of your house and earn the highest possible sale price.

The right price is usually within 5% of market value (a constantly changing factor) and usually results in a fair-dollar sale within a reasonable amount of time. As we say, “price sells.”

Why is overpricing risky?

A price more than 5% over market value may have these results:

.. Buyers may resist inspecting your home because they can find better values elsewhere.

(Overpriced houses tend to sell the competition first.)

.. Potential buyers who can’t afford the price don’t bother to look–or to make offers.

.. A buyer willing to pay an over market price may have difficulty getting financing. Lenders may not approve a loan if the appraisal is lower than the contract price. (The delay from a failed sale can mean missing out on the critical first 30-day marketing period.)

.. Your unsold home will begin to get “stale,” as the marketplace assumes there is “something wrong” with the house.

.. To make up for lost time you might be inclined to lower the price below competing houses in order to move it.

Is it Ever Smart to Under Price?

Setting a price below market value usually isn’t preferable because you may be losing money. If time is more important than money and you need a faster-than-average sale, you may consider setting a bargain price to attract the greatest number of prospects. Market value delivers the optimum number of prospects at the best price for a quick sale.

When you’re ready to sell your home, take advantage of my real estate expertise to help you price your home to sell.

Download this report by clicking on the link below.

Latest Blog Entries

Market News

  • Spring market is in full swing! Many areas are experiencing sellers market with multiple offers and shortage of homes to sell.

    Apr 5, 2021 | by Peter Kubiczek
    Total residential unit sales in the Greater Edmonton Area (GEA)* real estate market for March 2021 increased 109.9% compared[...] Read More...
  • Residential Unit Sales and Average Prices up for February

    Mar 9, 2021 | by Peter Kubiczek
    For the month of February, single-family home unit sales are up 62.2% from February 2020 and up 40.2% from[...] Read More...
  • Residential Unit Sales and New Listings Up to Start 2021

    Feb 17, 2021 | by Peter Kubiczek
    Total residential unit sales in the Greater Edmonton Area (GEA)* real estate market for January 2021 increased 47.1% compared[...] Read More...
    • March 2021 - Single Family Detached - Average Selling Price $ 457936
      Up 4.6%
      from M/M and
      Up 13.3%
    • All Residential - Average Selling Price $ 391,219
      Up 3.5%
      from M/M and
      Up 13.7%
    • Condominium - Average Selling Price $ 229,690
      Down 0.5%
      from M/M and
      Up 5.2%
    • Average Days on the Market - Average for all 42, Single Family 37, Condominiums 53.
    • Total residential LISTED 4,057 
      Up 55.7%
      from M/M and
      Up 51.6%
    • Total residential SOLD 2,441
      Up 52.8%
      from M/M and
      Up 109.9%
    • Total residential Active Inventory on MLS 6,302 
      Up 11.5%
      from M/M and
      Down 13.4%
    • Total Value of MLS System sales this month $ 996,016,364
      Up 56.5%
      from M/M and
      Up 140.4%
    • Total Value of MLS System sales year to date $ 2,512,029,647
      Up 92.0%
      from M/M and
      Up 96.4%

    Learn More >>

Testimonials from Happy Clients of THE KUBICZEK TEAM

  • Peter is an excellent realtor. We bought and sold through him. It was never an issue for him to come up to our house to review an offer even at midnight, which in our case he did. He does not cut corner, he is ethical and the next time we sell or purchase Peter and […]

    Bernadette & Mark Gislason
    Personal Service. Professional Results.

  • “They are professional with house transactions and willing to help solving other problem. They offered me carpet cleaning machine when we moved and solved my rental problems two month later since we move. It seems they are not only my realtor but also my friends, true friends as well”

    Yanying Pi and Family
    Personal Service. Professional Results.

  • The team at Keystone Realty made buying our very first home a breeze. We had specific requirements in mind and a budget we wanted to stick to. They made the purchasing process so easy and stress free. By provided resources for everything we needed to close the deal. We were able to happily move in […]

    Sherry Bonarek
    Personal Service. Professional Results.

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We tried selling our home on the southside with another realtor and felt neglected and forgotten, but once Peter got the job, things quickly changed. – Guy and Rosanna S.